Over 7 years since our founding in 2019

HISTORY

ROSY LILY

ROSY LILY brand founding

ROSY LILY: Now in Our 7th Year

The Brand That Created 'Shoe Shampoo'

ROSY LILY is a brand that plans and develops shoe care products for women, based on the concept that 'changing your footwear changes your heart.' We launched in 2019 and coined the category and term 'Shoe Shampoo' — the first foam-based shoe washing product.

Media coverage

Widely Supported

Featured in Magazines, TV & Media

Our unique Shoe Shampoo received tremendous support and was featured in various media outlets. While we cannot show images due to rights, it was introduced on many TV programs including 'Hirunandesu!' and others.

Exhibition at Tokyo Big Sight

First Exhibition at Tokyo Big Sight

Over 500 samples sold out.

At our first exhibition at Tokyo Big Sight, we set up a washing station where visitors could wash their shoes on the spot. It was a huge success, and many people experienced the quality of our products firsthand.

Available in retail stores

Available In Stores

Sold at LOFT, Hands, AINZ&TULPE, incube, Yodobashi & more

* Not available at all locations

Store Locations

Store availability changes frequently. Please call the store to confirm before visiting.

Kanto

Ibaraki (2)
Tochigi (2)
Gunma (5)
Saitama (15)
Chiba (12)
Tokyo (49)
Kanagawa (25)

Chugoku

Tottori (2)
Shimane (0)

No stores available yet. Please purchase online.

Okayama (5)
Hiroshima (5)
Yamaguchi (0)

No stores available yet. Please purchase online.

Shikoku

Tokushima (5)
Kagawa (1)
Ehime (2)
Kochi (0)

No stores available yet. Please purchase online.